MS Dhoni has taken a major step in protecting his brand by securing the trademark for his iconic nickname, “Captain Cool.” The application was filed through Rhiti Sports Management Pvt. Ltd., and has now been accepted by the Trade Marks Registry.
For years, “Captain Cool” has symbolized Dhoni’s legendary calmness on the field. From leading India to T20 World Cup glory in 2007 to lifting the 2011 ODI World Cup, Dhoni earned the nickname through his composed and strategic captaincy. The term has become widely associated with him in the cricketing world and among fans.
The approved trademark gives Dhoni exclusive rights to use the phrase “Captain Cool” across a variety of goods and services, including apparel and other merchandise. This move helps safeguard his identity from unauthorized commercial use and further strengthens his brand value off the field.
There have been no objections or legal challenges to the application, as per available public records.
By trademarking “Captain Cool,” Dhoni has not only preserved a part of his cricketing legacy but also ensured that the name that defined his leadership remains uniquely his—both in spirit and in law.
